For the launch of its new Autumn Winter collection in September, NOTSHY brought together in Copenhagen the cream of Danish designers, accustomed to the fashion pages of international fashion bibles. NOTSHY takes you behind the scenes of the campaign... Follow the guide!
WELCOME BEHIND THE SCENES OF THE CAMPAIGN
A tasty mix of Scandi's cool muse @PernilleTeisbaek's influences, the avant-garde eye of photographer @HenrikBulow and the brand's iconic minimalist wardrobe, this campaign with its exceptional casting inaugurates a new season in cashmere that is ever more assertive.
Once again this season, the love story -and style- between the brand and Pernille Teisbaek engraves in the marble of fashion history eight ultra-inspired casual looks.
Stylist, model, but also influential, Pernille is a plural woman with multiple hats that can't be counted on the fingers of one hand. So it is always connected with her Instagram community that the beautiful sharing selfie and first sensations in her Instagram stories.
On the networks as well as on the set, Pernille is free, spontaneous and chic!
A true Danish photographic institution and also recognized for his international work, Henrik Bulow signs 8 ultra soft, subtle and captivating pictures to tell the story of Pernille's passion for NOTSHY cashmere sweaters.
As if to evoke the embalming warmth of cashmere on the skin, the artist sublimates his compositions with a voluptuous light that evokes the experience of the luxurious cashmere dream.
It was at @The Lab Rental Studios, that the team decided to establish their creative lab for a photo shoot in the heart of the city of Copenhagen.
Between Paris and Copenhagen, the sets straight out of the creative crew's imagination are inspired by the contemporary minimalist interiors that characterize the two cities, both recognized as undisputed fashion hotspots.