#Edito

INTERVIEW : DOMINIKA

Passionate & committed to sustainable fashion

It was in the center of Paris that we met the young Slovakian model Dominika. Attracted by her atypical personality and style, we wanted to know more about her background, her lifestyle and her love for ethical and sustainable fashion. An entrepreneur at heart, Dominika tells us a little more about her future eco-friendly fashion brand.

Hi Dominika, can you tell us about yourself ? 

I’m from Slovakia, I’m 25 years old and I’m an artist. I’ve been working as a model for almost 9 years and the past two years I’ve been working on my own brand as well, because when I started as a model I was working in the fashion industry and I really started liking the clothes and making clothes by myself. So now I have my own brand!

You are passionate about slow fashion, how did you develop such an enthusiasm for it ?

Yes , I think slow fashion is the future of fashion because it’s recyclable, it’s reusable and also my brand is part of this movement because when I started my brand, I only worked with used fabrics and materials that were already used before. I think it’s really great because if you have this nice circle that where you make clothes from used stuff, you can make new things, you will end up with zero waste and no trash. Fast fashion makes a massive amount of trash that goes to landfills. I think slow fashion is the way.

Hi Dominika, can you tell us about yourself ? 

I’m from Slovakia, I’m 25 years old and I’m an artist. I’ve been working as a model for almost 9 years and the past two years I’ve been working on my own brand as well, because when I started as a model I was working in the fashion industry and I really started liking the clothes and making clothes by myself. So now I have my own brand!

How did you come up with the idea of creating your own fashion brand?

I think it's because I worked in fashion for a really long time, just to see the designers every day and see the inspiring clothes, and how they work with the models I really liked it. It's not that I just like fashion, I also like the design of everything, whether it's furniture or clothes or anything of that sort. When I was a kid I started to dress myself in crazy ways and then one day I just had so many clothes I didn't wear and I wanted something new. I started creating new clothes from the old ones and then I wore it people on the street loved it and were asking me where I got it from. People at work, stylists, people in the fashion industry, they liked it so much. So, I told myself I might do more of it and sell it. And I decided to make a brand from it.

What is your daily action for the environment, your green commitment ?

I think making this slow fashion brand, because I don’t want to waste fabric and create more trash than there already is. There’s so much trash on this planet and I like to help this way. You’ll never see me throwing paper on the floor, in the streets, for example. I think just recycling, upcycling and all that is the way.

We noticed that you have crystals on your teeth, can you tell us about that ?

I love jewellery so much, I always wear rings, and necklaces. So, when I go to bed I have to take it off, but if I have this little diamond here it’s just glam forever, always.

Your Instagram feed is singular and atypical, where did your inspiration come from ?

I think it comes from life, from everything, I take inspiration from people on the street, from music or people around me in general, anything can be an inspiration.

Where do you see yourself in five years?

In five years I’ll be thirty. After all these years of working abroad, of traveling I would really like to be settled. To have my house, a brand or an income that I can have from home, and just to be with my boyfriend and have my own place.

In three words, how would you define the brand ?

It’s definitely sustainable, comfortable and very stylish as well. You have all three it’s perfect.

What is your favorite piece of clothing from NOTSHY winter collection?

There is a lot but I really like this one for example because I like the open V neck. I also love the suits, they’re so cool, and you can feel the great material. I also really like the cashmere bralettes they’re so cute!

What personal values do you share with NOTSHY?

I think sustainability as well, the stuff you can wear !

Dominika's universe

Discover Dominika's daring looks through our new Fall Winter collection

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