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Behind the scenes with Pernille Teisbaek

Flashback : 6.00am, Copenhagen.

To celebrate the launch of the new Fall Winter collection in September, NOTSHY has teamed up again with the best of Danish creatives, usually spotted in all the biggest international fashion publications. NOTSHY is bringing you along to explore backstage… Follow us!

Discover the campaign

The brand boasts Scandi cool vibes thanks to its muse, @PernilleTeisbaek, and the avant-garde vision of photographer @HenrikBulow. It oozes minimalist chic, and this campaign is no exception. A new season means a bolder cashmere for the Parisian label, it’s back and better than ever.

NOTSHY's muse, Pernille Teisbaek.

Another season has been and gone, but the love and style story between the brand and Pernille Teisbaek has produced 8 iconic, unforgettable and casual looks, bound to turn heads over the next season.

Pernille is a multi-talented - not only is she a Danish influencer, making her mark on the fashion industry, but she is also a model and stylist, and that’s just to name a few of her projects! Always on the pulse of what is trending, she shares her latest selfie, but also her carefully-curated outfits are minimalist and chic - she makes the perfect muse for NOTSHY. Pernille is refreshingly authentic, she is in real life exactly like she is on social media - full of energy and passionate about the industry. Her style breathes freedom, spontaneity and casual chic.

Discover the campaign

Henrik Bulow and his incredible portfolio

Internationally acclaimed photographer Henrik Bülow is the epitomy of Danish fashion photography. Bülow has created 8 subtle, captivating and meticulous shots to tell the story of Pernille’s love for NOTSHY’s cashmere jumpers. The warm, cosy-feeling of cashmere against the skin has been reflected throughout the mood of his artwork with his play on light, giving the shots a luxurious feel. The shots are dreamy and truly represent what NOTSHY’s cashmere is about.

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A made-to-measure set

The team decided to set up base at @The Lab Rental Studios for this photoshoot. Set in the heart of the city of Copenhagen, the creative crew were inspired by modern minimalist interior design which the Danish capital, and the home of NOTSHY, Paris, both have in common. The two fashion capitals unite for this uniquely modern and striking photoshoot.